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Home » People Pushing » Sweat the Small Stuff

Sweat the Small Stuff





Posted by: Judy Herrmann - Guest Blogger  Tags: Advice for Assistants,ASMP Strictly Business Blog,Featured,Judy Herrmann,Photographer Assistant,Photographers,Small Stuff,When In Doubt  Posted date:  November 18, 2010  |  No comment


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From Guest Blogger, Judy Herrmann.
This article originally appeared
in ASMP's Strictly Business Blog.

A couple of years ago, I surveyed a bunch of photographers to find out what Assistants do that drives them crazy. If you’re building a business as an Assistant, following these tips will help you win ongoing client loyalty and great referrals.

  1. Be on time. If you’re not going to be on time, be early. If something catastrophic (and it had better be catastrophic) happens and you’re going to be late, call the photographer the moment you know you’re not going to make it on time.
  2. Dress appropriately. Most photographers are pretty casual but not all clients look kindly on piercings, tattoos, etc. When in doubt, ask the photographer what’s expected.
  3. Stay on task. Don’t text, make or take calls or use your iPod unless you’re on a break. Don’t sit or eat unless the photographer is doing the same or tells you it’s ok.
  4. Communicate openly. Ask the photographer what their expectations are and be honest about your ability to fulfill them – never exaggerate your skills or knowledge level.
  5. Be Proactive. Anticipate what the photographer’s going to need and have it ready. If the photographer grabs a powerpack, have that extension cord plugged in before he or she has to ask.
  6. You’re not just an extra pair of hands. You’re also an extra pair of ears. If you overhear any client comments – about the shots or their experience of the shoot, good or bad – discretely convey them to the photographer.
  7. Remember who your client is. Your job is to make the photographer look good. If you have ideas or solutions, that’s great but share them with the photographer in private.
  8. Remember who your client is not. Never, ever try to get work directly from the photographer’s client unless the photographer explicitly gives you permission to approach them.

The best analogy I’ve ever seen to a great photographer – assistant dynamic is a Surgical team. Think of yourself as the scrub nurse to the photographer’s surgeon and you’ll do great.




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Judy Herrmann - Guest Blogger






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