(THIS WORKSHOP HAS ALREADY HAPPENED: LOOK HERE FOR OUR NOVEMBER 2010 WORKSHOP)

DECEMBER 3rd, 2009 Thru DECEMBER 6th, 2009
Total Workshop Tuition: $1195, including Lunch & Dinner each day.

New York City - 4 Day Intensive Fashion Photography Workshop with Kevin Michael Reed

Lead by award winning, Fashion & Beauty Photographer, Kevin Michael Reed, this intense four-day workshop explores the essentials of fashion photography in the studio through a series of lectures, presentations, discussion, hands on training and shooting. Though there is an agenda spanning 11 hours each day, this free-form workshop will take a shape of its own to accommodate the needs of all attendees.

Understanding how to communicate with your team and your model is essential to creating fashion imagery that sells fashion and lifestyles; Through hands on shoots with agency models, with whom the group will cast, and supported by accomplished fashion stylists, makeup artists and hair stylists, attendees will explore the basic ideas, concepts and components of fashion photography. The basics of one-light, high key and experimental lighting setups will be demonstrated and explored and attendees will walk away with three separate fashion stories to use in their books.

Each night, the group will discuss what they learned during the shooting period and critique their work from the previous day.

Guest speakers will discuss Fashion Styling, Editing Your Work, Retouching and Approaching Clients through effective marketing.

Guest Speakers Include:
Joseph Ungoco, Editorial Director and Fashion News Director for WhatsWear.com
Stephen Eastwood, Fashion & Beauty Photographer and Canon Explorer of Light
[[[[MORE GUEST SPEAKERS TO BE ANNOUNCED SOON!]]]]

As a special bonus, “The Business of Fashion Photography” will be examined and discussed, including how to effectively market your photography, who to target with your marketing, how to estimate to win jobs, how to get the job, and how to keep your clients coming back again and again. Attendees will walk away with a book of all the essential business and planning paperwork they will need to effectively and profitably run their business.

The group will also take a “Field Trip” to the International Center of Photography’s exhibition “Dress Code” and treated to a guided tour of the exhibit. (Cost included in Tuition)

The workshop will take place at CaptureRoom Studios in the heart of New York City’s Garment District, just steps from the hustle and bustle of Times Square. Three studios will be made available for the shooting sessions. Attendees will have the opportunity to shoot with a PhaseOne digital back and will have access to over $150,000 in lighting equipment.

We have arranged special rates at two hotels near the studio for those coming from out of town.

WE ALSO OFFER “The Buddy Plan”. If you and a buddy are interested in attending any KMR Workshop at our New York City studio, the second person can attend for only 50% (Yes, FIFTY PERCENT) of the tuition fee. For example, the tuition for our December 4-Day Intensive Fashion Photography Workshop is $1,195 per person. If you bring a friend and you register together, both of you can attend for a total of $1,792.50, or $896.25 each. Be sure to tell the KMR Group employee that you’re registering under “The Buddy Plan”!

Morning Coffee, Lunch and Dinner each day are included in the workshop fee.

What you should bring:
- A Digital Camera & Lenses
- A Laptop
- Memory Cards
- LOTS OF HARD DRIVE SPACE
- Printed Samples of your work (A portfolio)

Total Tuition is $1,195.00 USD.

Registrations are limited and will be taken on a first come, first serve basis. To register or for more information contact: Adrianna @ The KMR Group:
via email at: Adrianna@kmr-nyc.net OR via telephone at 866-801-5440 x1949.

Click Continue Reading To See An Agenda

AGENDA

DAY 1

10:00 AM to 11:00 AM – Meet Your Classmates Over Coffee.

11:00 AM to 11:30 AM - Introduction

11:30 AM to 1:30 PM – DISCUSSION:
• What is Fashion?
• Conceptualizing & Planning a Fashion Shoot
• Casting your shoot
• Working with your Creative Team and expressing your concept to the team.

1:30 PM to 3:00 PM – LUNCH and Field Trip to International Center of Photography’s
Dress Codes Exhibition

3:00 PM to 4:30 PM – CASTING

4:30 PM to 5:30 PM - Meet Your Creative Team

5:30 PM to 6:00 PM – DINNER

6:00 PM to 9:00 PM – DISCUSSION: The Business of Photography (Marketing, Estimating, Getting The Job, Keeping Your Clients Happy)

9:00 PM WRAP FOR THE DAY

DAY 2

10:00 AM to 11:30 AM – COFFEE and GUEST SPEAKER: Fashion Styling

11:30 AM to 6:30 PM – DEMONSTRATION then SHOOTING: (Simplicity is Perfect: One Light.)
(Lunch will be served around 1:00 PM)

6:30 PM to 7:00 PM – DINNER (& downloading your images)

7:00 PM to 9:00 PM Discussion (Shooting Post Mortem, Discussion on Editing Your Images, Discussion on Friday’s Shoot)

9:00 PM WRAP FOR THE DAY

DAY 3

10:00 AM to 11:30 AM – COFFEE and GUEST SPEAKER: Retouching
11:30 AM to 6:30 PM – DEMONSTRATION then SHOOTING:
High Key for High Fashion & Commercial Fashion
(Lunch will be served around 1:00 PM)

6:30 PM to 7:00 PM – DINNER (& downloading your images)

7:00 PM to 9:00 PM - Discussion: (Shooting Post Mortem, Discussion on Editing Your Images, Presentation & Group Critique of Previous Days Images)

9:00 PM WRAP FOR THE DAY

DAY 4

10:00 AM to 10:30 AM – COFFEE and Presentation & Group Critique of Previous Day’s Images.

10:30 AM to 11:30 AM GUEST SPEAKER: Putting It All Together To Win Business

11:30 AM to 6:30 PM – DEMONSTRATION then SHOOTING:
Getting Creative & Breaking The Rules.
(Lunch will be served around 1:00 PM)

6:30 PM to 7:00 PM – DINNER & Shooting Post Mortem

7:00 PM to 8:00 PM - DOWNLOADING & EDITING YOUR WORK

8:00 PM to 9:00 PM - DISCUSSION: Presentation & Group Critique of your portfolio of work from the workshop.

9:00 PM WRAP & Drinks at one of NYC’s Hot Spots.

About the author

Kevin Michael Reed
Kevin Michael Reed (Google+, Facebook) is a fashion & beauty photographer and producer/director based in New York City and Los Angeles, CA. He is the President/CEO of RedFOG Visual Media, a production company in New York City, and a partner in Passion of Photography, Inc, a company dedicated to teaching photographers and sharing our passion through charitable causes. Kevin has lectured and hosted workshops throughout the United States and the world teaching photographers the business and creative sides of photography. (Kevin's Fashion & Beauty Photography Portfolio can be seen here).

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