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The Cool Book: now in print.



Posted by: Kevin Michael Reed  Posted date:  January 24, 2007  |  No comment


Last year, I shot “The Cool Book”, one of the largest and most reputable prom dress catalogs in the industry that features exclusive designs from several designers (see blog entry from: August 5, 2006). The catalog mailed earlier this month. It has been mailed to over 1.5 million high school girls. Check out www.TheCoolBook.com to get your copy, or to check out the catalog online.


This is the cover; Sorry for the poor quality scan, I haven’t had a chance to scan it myself.
It is actually customized for each store based on the
geography of the store and the person the catalog is being mailed to.

Art Direction: Brian Masuga & Alex Kidd of Lunar Cow Creative




About the author
Kevin Michael Reed
Kevin Michael Reed (Google+, Facebook) is a fashion & beauty photographer and producer/director based in New York City and Los Angeles, CA. He is the President/CEO of RedFOG Visual Media, a production company in New York City, and a partner in Passion of Photography, Inc, a company dedicated to teaching photographers and sharing our passion through charitable causes. Kevin has lectured and hosted workshops throughout the United States and the world teaching photographers the business and creative sides of photography. (Kevin's Fashion & Beauty Photography Portfolio can be seen here).