Last year, I shot “The Cool Book”, one of the largest and most reputable prom dress catalogs in the industry that features exclusive designs from several designers (see blog entry from: August 5, 2006). The catalog mailed earlier this month. It has been mailed to over 1.5 million high school girls. Check out www.TheCoolBook.com to get your copy, or to check out the catalog online.
Art Direction: Brian Masuga & Alex Kidd of Lunar Cow Creative
This is the cover; Sorry for the poor quality scan, I haven’t had a chance to scan it myself.
It is actually customized for each store based on the
geography of the store and the person the catalog is being mailed to.
